Friday 13 April 2012

Glittering Generalities/Weasel Words



Glittering Generalities are words that have different positive meanings for individual subjects, but are linked to highly valued concepts. This is an example of glittering generalities because it implies with words that only real men join the navy, any boy obviously wishes to be a man. Young men would find it appealing to join the Navy because they aspire to be real men.

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